This article is the first in a series of articles providing important SEO tips. First of all, let us clarify the difference between the terms: title, heading and web address. The web address is obviously the domain name (and the sub-domain name) of your website. The difference between the title and heading is not that obvious. The "title" refers to the text in between the html <TITLE> tags of the website. The title is not displayed in the webpage itself, but on the 'tab' of that website, in the web browser. A "heading" on the other hand is simply the heading of an article in the website. Headings are displayed within the webpage itself. If you still find it confusing, please visit the short YouTube video given in the resource-box below.
Major search engines use a variety of methods to help them in ranking websites for a given keyword. One way search engines do this is by ranking websites according to their web address, title and headings. The argument behind this method is: if the keyword is found in a website's web address, title and headings, then that website must be very relevant to that keyword. We will consider each of these three SEO tips in detail below.
We will start with the web address of a site. Let us say the user entered the search term (known as the keyword): "golf player". The search engine will try to find websites which has the term "golf player" in its web address. If any such websites are found, they will be given a higher ranking than other websites. For example, the website "golfplayer.com" will be given a higher ranking than "wealthysports.com". So, if you want a Search Engine Optimized web address, make the keyword / sa part of your domain (or sub-domain) name.
Next, we will look at the "title" of a website. Just like in the case of the web address, search engines look for websites which title matches the keyword. Websites whose title matches the keyword are given a higher ranking than others. If you want to SEO your website, one of the ways to do it is giving it a Search Engine Optimized Title (SEO title).
The same is true in the case of headings. If the heading of a webpage matches the keyword, the website is given a higher ranking. However, unlike the web address and title of a webpage, a single webpage can have multiple headings. Search engines put much of the weight on the main heading. If the main heading is search engine optimized, the website will have a higher ranking.
We hope you understand the SEO tips given in this article.